Chanel's creative director, Karl Lagerfeld, is to turn his hand to directing this week with the shooting of a short movie starring the Keira Knightley.
The British actor will play Gabrielle "Coco" Chanel in the film to mark the French fashion house's 100th anniversary. It will be filmed in the chic seaside town of Deauville, where the first Chanel boutique opened in 1913, financed by her lover Captain Arthur "Boy" Capel, a wealthy British aristocrat.
The cast also includes model Stella Tennant and actor Tallulah Harlech, daughter of Lagerfeld's longtime friend and collaborator Lady Amanda Harlech.
Lagerfeld, Chanel's head designer, has ordered the building of "detailed retro sets" in the seaside resort where, in the days before she became an international success, Chanel used to send her sister, Antoinette, and aunt, Adrienne, to parade through the streets wearing her creations to attract customers.